Social comparison and risky choices

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Social comparison and risky choices

Theories (and experiments) on decision making under risk typically ignore (and exclude) a social context. We explore whether this omission is detrimental. To do so we experimentally investigate the simplest possible situation with both social comparison and risk: participants choose between two lotteries while a referent faces a fixed payoff. Participants are more risk averse when they can earn...

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ژورنال

عنوان ژورنال: Journal of Risk and Uncertainty

سال: 2011

ISSN: 0895-5646,1573-0476

DOI: 10.1007/s11166-011-9135-z